S Saroja
Executive Director, Consumer Advisory and Outreach
Citizen consumer and civic Action Group (CAG)
Saroja leads CAG’s work as its Executive Director. In this role, she oversees the effective day-to-day operations of the organisation, including the planning, implementation, execution and evaluation of the projects.
Saroja is responsible for expanding the organisation’s work, ensuring that CAG’s work is kept responsive to the needs of those communities around it. Saroja works to establish a positive, healthy and safe work environment which encourages the team to excel in their respective areas of work. Additionally, she also heads the area of Consumer Protection, where she leads research projects on various consumer issues, counsels consumers on consumer complaints, and engages with relevant public agencies and civil society groups to address gaps in policies and practices.
She is known to be a commentator on a wide range of issues, such as telecommunications, e-commerce, and real estate, among others, and is a member of the Central Advisory Committee of the Food Safety and Standards Authority of India, Committee on Consumer Policy of the Bureau of Indian Standards, State Level Vigilance Committee formed under Tamil Nadu Food Security Rules, State Level Monitoring Committee on Direct Selling, TRAI, and Consumer Grievance Cells of several telecommunication companies.
She represents India in the Governing Council of Consumers International, a membership organisation for consumer groups around the world. Saroja is a law graduate from Bangalore University.
