Women nano entrepreneurs lead complex financial lives, managing both business finances and handling money matters at home. The complexity arises from the fact that financial decision-making is largely intuitive, undocumented, and frequent. Due to the informal nature of their enterprises, they typically lack access to tools that support effective money management. In a world where women from low-income families are inundated with one-size-fits-all financial products, we ask: What if women nano entrepreneurs could manage their daily money lives with the same ease as they send a WhatsApp message? Could a digital money management tool make this possible? And who among the entrepreneurs would find such a tool most relevant and why?
We are exploring innovations in this space, in collaboration with MeraBills, a Technology Service Provider that offers book-keeping services and generates business intelligence for its users, typically small informal businesses. We believe that digital tools, such as the ones offered by MeraBills, can meaningfully advance women’s financial inclusion by helping them save better, access suitable credit, and gain confidence in using digital financial services. Tools that women can adapt to their own needs and context can prove to be a useful way for women to manage their financial responsibilities, both at home and work.
