‘Financial products must be behaviourally informed’
Ever signed up for the gym but failed to go regularly? You are not alone. There are numerous occasions where we take a decision that is not always ‘optimal’.
Financial inclusion needs friendlier products
Third in the series of articles in The Hindu Business Line, Puneet Gupta and Jayshree Venkatesan of IFMR Mezzanine Finance write about some of the barriers to accessing finance.
