Mr. M Dandapani Reddy of Badakushastali village, Orissa underwent a traumatic night on 9th March 2010, when his daughter N Rebati Reddy had fallen down and cut her chin. The accident required her to be rushed to the nearest medical centre in Berhampur late in the night for immediate medical attention; Dandapani had to arrange cash for the treatment quickly.
Being a Dhanei KGFS customer (Dhanei as we are fondly known here), he remembered being told by the WMs that his card would help him to get an emergency loan of up to Rs 2000 anytime he wished to avail. At that hour of the day, our branch in his village was closed. He then immediately rang up the Help Desk mobile number given on the card and was pleasantly surprised as it was attended immediately. The Help Desk enquired about the nature of emergency and provided him with a three-digit code and told him to go to the house of Jayanti Behera of the same village who had been appointed as Disbursement Agent (DA) for Emergency Loan.
On reaching her house, he handed over the card to the agent and she opened the lock of the cash box after checking against the given code and handed over Rs 2000.00 to him. All this happened within just 20 minutes.
Mr. M Dandapani Reddy at his tea shop
“…I got money when I was in trouble. Probably I would not have got the amount at that hour of the day so quickly and easily…“. He was happy that he got the cash, we were happy that we could help one of our customers and importantly enable him to have his self-esteem intact without he having to scramble to make ends meet.
This is just one of the stories of the 26 customers who have availed Emergency Loan (Totaling Rs 52,000.00 till now) from us within 49 days of it being launched. Customers like Purna Chandra Sahu have likened the emergency loan to a 24×7 Live ATM, while some like Ganesh Sahu have requested for a higher ticket size for the loan.
Meanwhile, we also took the view of our Disbursement Agent Jayanti Behera (pictured left) as to whether she disliked somebody coming to her house at odd hours (though she had agreed to our terms and conditions earlier). She told us that she was very happy as she could be of some help to her fellow villagers.
At present the product is in its pilot phase and from the initial outlook it looks set to become very popular among the locals.
Ashit Mahapartra, CEO, Dhanei KGFS contributed to this post.