Independent Research and Policy Advocacy

Response to the Department of Post’s DHRUVA Policy Document

In this document, we present our response to the policy document on DHRUVA (Digital Hub for  Reference and Unique Virtual Address): The Digital Address DPI, hereafter referred to as the ‘policy  document’, published by the Department of Posts in May 2025.   

In-Pro: Quarterly Dispatch on Financial Inclusion & Social Protection

IN FOCUS: FINANCIAL LIVES OF POOR HOUSEHOLDS 5 min read Arun and his family live in a rural town in Odisha. He is the sole income earner of his family. Arun is a part- time small holding farmer. He also works as an agri- labourer on his neighbour’s farm to support his family’s expenses. For […]

Unpacking Customers’ Trust: How do Customers come to Trust Digital Lenders?

By studying people’s instinctive, unguided ‘trust-decisions’, we hope to uncover their mental models of trust. More specifically, we aim to (i) articulate the expectations that customers have of trustworthy lenders, (ii) help lenders design their products in a manner consistent with the customer’s expectations, and (iii) translate these principle-level expectations into processes that lenders may adopt in their customer service to become trustworthy.