Individuals and households need access to reliable financial services like a safe and accessible place to save and affordable credit. They need adequate insurance to protect themselves from financial shocks and reliable investment options to meet their long-term financial goals. But it would be difficult to expect them to be experts in personal financial planning. It would certainly be too much to expect them to understand the capital asset pricing model. It is, however, reasonable to expect our financial services provider to have adequate knowledge about such things and to look out for our interests, else, can we trust it with our hard-earned money? This brings us to the regulatory architecture of the supply side of Indian financial services.
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