Traditional life insurance products such as endowment plans (bundle of investment and insurance) offer low life cover per rupee of premium compared to term life plans, low returns on their savings component, and high penalties for pre-closure. These features make them ill-suited for LIHs, given their income levels, instability in income flows, and the persistent need for liquidity.
However, endowment plans are a common feature of Indian household portfolios, which is true of LIHs as well. As per the All-India Debt and Investment Survey 2019 (National Sample Survey, 70th Round), the take-up of endowment plans among LIHs stands at over 20 percent.
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