Understanding new-to-UPI users’ experiences with UPI-based digital payment apps

In light of the challenges and opportunities presented by the prevalence of Digital Financial Services (DFS), the Digitizing Women’s Money Management (DWMM) project is aimed at contributing to the improvement of the landscape of financial services for women in Low-Income Households (LIHs).

Proposal for an outcome-based survey to test the effectiveness of UPI-fraudawareness campaign.

In a recent study to evaluate the effectiveness of consumer awareness campaigns relating to United Payment Interface(UPI) frauds, Dvara Research interviewed ~85 low-income, new-to-UPI users from metro cities and small towns.

In this interim report, we document our observations about the user interface of In-App GRMs in UPI applications (UPI Apps). Our observations are based on our review of the customer redress journey on these GRMs – mainly in terms of the GRM’s accessibility and usability – from the lens of a low-income, digital immigrant customer.

Under the Center for Customer Protection, Dvara Research has been working on developing a market monitoring tool that leverages social media data to identify customer-facing issues with India’s leading payment infrastructure, the Unified Payments Interface (UPI).

While the usage of UPI-based payments has been steadily increasing, the experiences of new-to-UPI users are relatively less examined.